Ad-to-Conversation
Know which campaign started the conversation
Connect eligible Meta ad-driven WhatsApp conversations to routing, source attribution, lead handling, conversion tracking, and exportable reports.
- Lead source attribution
- Routing and ownership
- Conversion and trend reporting
01 / Click to WhatsApp Ads
Preserve context from the first message
Capture supported ad and referral information so the operator sees where a lead started instead of treating every new chat as an unknown source.
- Ad and source context
- Lead routing rules
- Conversation-linked attribution
02 / Click to WhatsApp Ads
Measure the operational path after the click
Use lead, source, trend, and conversion views to review how ad-driven conversations progress through the team.
- Lead and source reports
- Conversion events
- Exportable analysis
Start with WAPI